THE WORLD AROUND YOU WON'T WAIT FOR YOU TO GET READY.
So that you can offer relevant content to your customers, and so that you can be part of your customer’s awareness stage, you have to produce valuable content. You have to be able to serve your clients and prospects whenever and wherever.
Sometimes it means writing blogs. Sometimes it means offering podcasts. Sometimes it means short and concise email. Customers won’t wait for you. They do what they want today! That’s why you have to be able to serve and offer content in the format that your customers decide that they want it in today!
That’s where I can help you: I’m offering you Inbound and Micro Content that find their way to customers chosen device at a right time and in an appropriate format!
minimum viable campaign - CONTENT CONCEPTING AND PRODUCTION
Have you ever been in a situation where you go through your social media feeds and notice that your competition has produced the exact piece of content that you wanted to do? Me too! That’s why I’m offering my clients an easy way to create, test and produce content cost-efficiently and quickly.
Together we’ll decide which content format would serve your customers the best - Let’s say that we’re going to create a podcast. After we have our concept, we’re going to produce few episodes. We’re going to publish them and measure their effectiveness. After the initial metrics, I’m going to ask some of your customers how they liked it!
INBOUND AND MICRO-CONTENT FOR WEB AND SOCIAL MEDIA
Clients and potential buyers are consuming content in many forms - There're blogs, landing pages, images and infographics, video interviews and references, podcasts, and emails. Each content has a particular role in converting the visitor into a buyer.
I can help you in two ways:
1. I help you to figure out what content should be in which (customer) lifecycle stage.
2 . I produce *content that supports the buying process.
- Landing pages
- Blogs + Ebooks
- Videos (references, interviews, etc.)
- Photos and infographics
- LIVE-streaming or event recap video
TURNING SUBSTANCE INTO CONTENT
Sales people and subject matter experts are in high demand - Everyone’s busy selling so where in the world do we find time to write some killer content. Unfortunately, in this equation, content always gets pushed down on the priority list. Am I right?
Well, I can help you with your content. I can sit down with your subject matter expert for an hour or two; I will ask them a few predetermined questions. I'll record the answers on a video, and then, I’ll edit the answers to individual videos and write blogs based on the answers.
This way, you’ll get content for months to come without having to beg your experts for content or time.