THE WORLD WON'T WAIT FOR YOU TO GET READY
It all comes down to being relevant - And to be relevant, you have to be found (this is the tricky part). See, the world today pushes customers online - Every purchase starts from a simple online search. Sometimes the customer knows exactly what to look for. Sometimes they're only seeking to identify a symptom.
But it all happens online.
To be found, you have to create content that helps your customers with their problem or, alternatively, helps them to identify their symptom. If you're not part of the search results, you have, absolutely, no chance of becoming a part of their purchase decision.
I will help you to create Inbound and Micro Content that finds your customers at the right time - When they want to hear from you.
minimum viable campaign - CONTENT CONCEPTING AND PRODUCTION
Have you ever been in a situation where you go through your social media feeds and notice that your competition has produced the exact piece of content that you wanted to do? Me too! That’s why I’m offering my clients an easy way to create, test and, produce content cost-efficiently and quickly.
Together, we’ll decide which content format would serve your customers the best - Let’s say that we’re going to create a podcast. After we have our concept, we’re going to produce few episodes. We’re going to publish them and measure their effectiveness. After the initial metrics, I’m going to ask some of your customers how they liked it!
INBOUND AND MICRO-CONTENT FOR WEB AND SOCIAL MEDIA
Clients and potential buyers are consuming content in many forms - There're blogs, landing pages, images and infographics, video interviews and references, podcasts, and emails. Each content has a particular role in converting the visitor into a buyer.
I can help you in two ways:
1. I help you to figure out what content should be in which (customer) lifecycle stage.
2 . I produce *content that supports the buying process.
- Landing pages
- Blogs + Ebooks
- Videos (references, interviews, etc.)
- Photos and infographics
- Podcasts & Webinars
- LIVE-streaming or event recap video
TURNING SUBSTANCE INTO CONTENT
Sales people and subject matter experts are in high demand - Everyone’s busy selling so where in the world do we find time to write some killer content. Unfortunately, in this equation, content always gets pushed down on the priority list. Am I right?
Well, I can help you with your content. I can sit down with your subject matter expert for an hour or two; I will ask them a few predetermined questions. I'll record the answers on a video, and then, I’ll edit the answers to individual videos and write blogs based on the answers.
This way, you’ll get content for months to come without having to beg your experts for content or time.