Let’s talk video for a sec, shall we?!
Video marketing has grown increasingly lucrative with the rise of platforms like YouTube, Instagram, and even Musical.ly. If you want to be on the cutting edge of internet marketing in 2019, you can't afford not to incorporate video marketing into your advertising tactics.
Why should you use video marketing?
Look. Your potential clients are getting bombarded with advertisements everywhere they go. While listening to the radio, on billboards as they drive down the freeway, and most of all, the hundreds of dreaded spam emails that they get. Consumers have gotten freakishly good at tuning all of this marketing noise out, and you don't want to be one of the companies that are conveniently taken care of by their spam filters or "unsubscribe" buttons.
So how can you stand out in a sea of noise? Use video, of course. People adore videos. We are highly visual creatures who crave movement and novelty, both of which are abundant in videos of all sorts. Not only that, but videos are useful for teaching people what they want to know in a highly effective and memorable format. People look up videos to learn how to do everything from husking corn to picking stocks.
Then look at all the full time youtubers who have amassed millions of subscribers and are able to successfully sell their own products or serve as affiliate marketers for sponsors to millions of loyal eyeballs riveted to their content.
So if you can provide educational, entertaining information in video format, you will stand out head and shoulders over any other competitor in your niche. Video marketing is the new king of marketing and if you are still feeling skeptical, just check out these mind-blowing statistics:
If the vast majority of internet users will be visiting videos, then you have to make sure your site has videos for them to engage with as well!
As they say, the proof is in the pudding! Think carefully about your service or product and how you might present it in its best light through video, and convert visitors into paying customers.
Every business owner knows, it's not enough to have leads, you want to have qualified, high quality leads from people who need your product or service and are most likely to become customers--ideally loyal customers. Videos help gain trust through educating visitors, making them more likely to want to buy from you in a way that text alone cannot quite do.
Needless to say, that's a LOT of videos! Obviously videos have the attention-grabbing power that no other form of content can match.
People can't buy from you if they can't remember you. Knowing that videos are this memorable, why haven't you started your video marketing strategy yet?
How to incorporate video marketing strategies into your business plan
The first place to place a video would be on your landing page. Your landing page is your first impression, and as such, it's critical that you put your best foot forward. Seeing a friendly face and hearing a friendly voice upon their first contact with your company can help customers trust you and be willing to journey further with you.
Alternatively, you could create your own educational video series on a platform such as YouTube or Facebook and build trust and relationships over time for a slower starting but longer lasting customer acquisition strategy.
Don't fall behind – Learn how to implement video marketing now!
No matter how you decide to implement video marketing into your strategy, the only key point to remember is that you can't afford not to use this stunning technology. To draw even closer to your prospective customers and build a strong, trusting relationship that will last for years to come and propel you to success.