The buying process is as emotional as it is logical. That's a scary reality to advertisers. Emotions are fickle and unpredictable. How are you supposed to advertise a product to customer emotions that change by the minute?
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With the online presences that are most visible being celebrities, or large businesses, it's hard to imagine that just anyone could build a profitable online community, but guess what? You can!
Humans trust other humans, so the smartest companies don't act like companies at all--they act like people. Human to human. We still need to market our businesses, so how can we do that with the H2H focus?
YouTube, video, and vlogging is HOT! Here's how to get started with it all! Check out the Q&A session.
Mikä tänä päivänä oikeastaan on henkilöbrändin ja asiantuntijaprofiilin ero? Miten somessa tulisi olla ja kumpana sinun tulisi esiintyä - henkilöbrändinä vai asiantuntijana? Näihin kysymyksiin vastaa Tom Laine. Lue blogista lisää!
Social media has fundamentally changed the way travelers search for information. It has also changed the way we evaluate and consume that information. Learn how to utilize these changes for growth.
Many are in the dark when it comes to creating a great brand in the digital era. Here are my thoughts on how to make a brand that resonates with your customers.