The buying process is as emotional as it is logical. That's a scary reality to advertisers. Emotions are fickle and unpredictable. How are you supposed to advertise a product to customer emotions that change by the minute?
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This isn't easy to hear, but the human mind is weak and predictable. We have built-in tendencies that are difficult to override, and when you know the right tricks, you can use this to your advantage.
We live in a world of instant gratification. People have a shorter attention span. If they aren't engaged quickly, they'll move on to the next product. This is where marketing and branding videos come into play.
55 percent of companies are unclear on what effective content marketing even looks like. They make mistakes like these.
We have this tendency, when creating content, to want to sound smart. We mix in fancy words alongside industry jargon, and we think that will make us more appealing and more credible.
Not so long ago, some people were teachers, some were service providers, and some were salespeople. These were all different professions. Nowadays, everyone is a salesperson.
A little while back, I was asked what content marketing was and why it mattered. Here's what I had to say!
In today's world, time is valued high and so is attention. That's why repurposing content can be an excellent way to keep your audiences attention on you. Read more!
I believe that today's design is not only colors, shapes, and pretty pictures. I think today's design is all about understanding basic psychology, numbers and analytics, as well as, conversion techniques. Learn how eye tracking can help you turn higher results.
Social media has fundamentally changed the way travelers search for information. It has also changed the way we evaluate and consume that information. Learn how to utilize these changes for growth.
Many are now holding their strategies for the new year, 2015 - Here are 4 things to consider to get most out of your marketing.