The buying process is as emotional as it is logical. That's a scary reality to advertisers. Emotions are fickle and unpredictable. How are you supposed to advertise a product to customer emotions that change by the minute?
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Imagine two tribes in prehistoric times. They both have the same goals: To be safe from danger of any kind, to have food, shelter and a good life for their children. Let's also assume that all of these goals for both tribes, are not mutually exclusive or zero-sum, and not only that, but their goal can be more easily achieved together.
Humans trust other humans, so the smartest companies don't act like companies at all--they act like people. Human to human. We still need to market our businesses, so how can we do that with the H2H focus?
Social media has fundamentally changed the way travelers search for information. It has also changed the way we evaluate and consume that information. Learn how to utilize these changes for growth.