The buying process is as emotional as it is logical. That's a scary reality to advertisers. Emotions are fickle and unpredictable. How are you supposed to advertise a product to customer emotions that change by the minute?
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As history has shown us time and time again the strongest are not always the ones who survive. It is the ability to adapt and to evolve that is the true mark of sustained success.
This isn't easy to hear, but the human mind is weak and predictable. We have built-in tendencies that are difficult to override, and when you know the right tricks, you can use this to your advantage.
55 percent of companies are unclear on what effective content marketing even looks like. They make mistakes like these.
We have this tendency, when creating content, to want to sound smart. We mix in fancy words alongside industry jargon, and we think that will make us more appealing and more credible.
If video is a good marketing tool (and it is), then live video is a great one. You see evidence of this on the social media sites you visit every day: YouTube and Facebook Live, for example, are leading the way in connecting users with large and small brands.
You've done your research. Maybe you even saw my last blog post about the growth of online video.Either way, you know how powerful video can be in driving sales, and you're ready to try it out.
A little while back, I was asked what content marketing was and why it mattered. Here's what I had to say!
In today's world, time is valued high and so is attention. That's why repurposing content can be an excellent way to keep your audiences attention on you. Read more!
Mikä tänä päivänä oikeastaan on henkilöbrändin ja asiantuntijaprofiilin ero? Miten somessa tulisi olla ja kumpana sinun tulisi esiintyä - henkilöbrändinä vai asiantuntijana? Näihin kysymyksiin vastaa Tom Laine. Lue blogista lisää!
I believe in being different and showing your uniqueness via a great story. I believe that the businesses who tell stories will have a thicker bottom line in the growing social web. Here are a few ways to tell better stories.
Social media has fundamentally changed the way travelers search for information. It has also changed the way we evaluate and consume that information. Learn how to utilize these changes for growth.
Jokin aika sitten Facebook ilmoitti uudistavansa tavan, jolla artikkeleja Facebookissa kulutuetaan. Katso mitä Facebookin instant artikkeli tarkoittaa käytännössä.
Mies 2.0:n toinen jakso on täällä. Tällä kertaa syvennytään Joonaksen tuloksiin sekä annetaan kotiliikkujalle 3 hyvää liikettä, joilla oman hyvinvoinnin edistäminen onnistuu mutkitta.
Many are now holding their strategies for the new year, 2015 - Here are 4 things to consider to get most out of your marketing.