You know, venturing into business is an excellent idea for most individuals who want to grow their careers or those pursuing success in life. That's what I did, for example.
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We, humans, have a tendency of following or believing those who are confident. Sure, confidence is good, but it's also good to remember that not everything is always as it seems at first sight - Those overly confident peeps might also have something to hide.
Imagine two tribes in prehistoric times. They both have the same goals: To be safe from danger of any kind, to have food, shelter and a good life for their children. Let's also assume that all of these goals for both tribes, are not mutually exclusive or zero-sum, and not only that, but their goal can be more easily achieved together.
Great results require you do more than just the occasional "How do you do" handshake and random small talk. Here's how to follow-up the right way!
55 percent of companies are unclear on what effective content marketing even looks like. They make mistakes like these.
We've grown accustomed to speed. We want instant results, and that goes double on the internet. You can't afford to impede your potential customers with a website that is overwhelming or confusing.
We have this tendency, when creating content, to want to sound smart. We mix in fancy words alongside industry jargon, and we think that will make us more appealing and more credible.
If video is a good marketing tool (and it is), then live video is a great one. You see evidence of this on the social media sites you visit every day: YouTube and Facebook Live, for example, are leading the way in connecting users with large and small brands.
You've done your research. Maybe you even saw my last blog post about the growth of online video.Either way, you know how powerful video can be in driving sales, and you're ready to try it out.
With the online presences that are most visible being celebrities, or large businesses, it's hard to imagine that just anyone could build a profitable online community, but guess what? You can!
Humans trust other humans, so the smartest companies don't act like companies at all--they act like people. Human to human. We still need to market our businesses, so how can we do that with the H2H focus?
A little while back, I was asked what content marketing was and why it mattered. Here's what I had to say!
YouTube, video, and vlogging is HOT! Here's how to get started with it all! Check out the Q&A session.
To identify a good lead, you have to ask the right questions. Here're my four steps to do just that.
Here's how to build a successful podcast - Listen to my expert interview with Ryan Herman from DoInbound.
Did you know that visitors spend 88% more time on a website with videos? See more video statistics from the blog!
In today's world, time is valued high and so is attention. That's why repurposing content can be an excellent way to keep your audiences attention on you. Read more!
I believe that today's design is not only colors, shapes, and pretty pictures. I think today's design is all about understanding basic psychology, numbers and analytics, as well as, conversion techniques. Learn how eye tracking can help you turn higher results.
I believe in being different and showing your uniqueness via a great story. I believe that the businesses who tell stories will have a thicker bottom line in the growing social web. Here are a few ways to tell better stories.
Social media is here to stay. Like it or not. That’s why brands should be utilising social media. But let me warn you, you have to stop thinking like a marketer to be more likeable.