The buying process is as emotional as it is logical. That's a scary reality to advertisers. Emotions are fickle and unpredictable. How are you supposed to advertise a product to customer emotions that change by the minute?
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We, humans, have a tendency of following or believing those who are confident. Sure, confidence is good, but it's also good to remember that not everything is always as it seems at first sight - Those overly confident peeps might also have something to hide.
As history has shown us time and time again the strongest are not always the ones who survive. It is the ability to adapt and to evolve that is the true mark of sustained success.
Imagine two tribes in prehistoric times. They both have the same goals: To be safe from danger of any kind, to have food, shelter and a good life for their children. Let's also assume that all of these goals for both tribes, are not mutually exclusive or zero-sum, and not only that, but their goal can be more easily achieved together.
Do you know what you want, and can you explain WHY you want it? Socrates believed that to be successful in life, you have to know yourself. Let's explore that a bit further!
In order to succeed in sales, you must be a good negotiator. Many salespeople believe they know how to negotiate but the truth is they need more practice. Here are a few tips to better your negotiation game.
Working in sales is not easy because of the preconceptions that people have about the field.
Great results require you do more than just the occasional "How do you do" handshake and random small talk. Here's how to follow-up the right way!
This isn't easy to hear, but the human mind is weak and predictable. We have built-in tendencies that are difficult to override, and when you know the right tricks, you can use this to your advantage.
We live in a world of instant gratification. People have a shorter attention span. If they aren't engaged quickly, they'll move on to the next product. This is where marketing and branding videos come into play.
55 percent of companies are unclear on what effective content marketing even looks like. They make mistakes like these.
How can a salesperson create a memorable, personal, and insightful first experience for your potential customer?
We've grown accustomed to speed. We want instant results, and that goes double on the internet. You can't afford to impede your potential customers with a website that is overwhelming or confusing.
We have this tendency, when creating content, to want to sound smart. We mix in fancy words alongside industry jargon, and we think that will make us more appealing and more credible.
If video is a good marketing tool (and it is), then live video is a great one. You see evidence of this on the social media sites you visit every day: YouTube and Facebook Live, for example, are leading the way in connecting users with large and small brands.
You've done your research. Maybe you even saw my last blog post about the growth of online video.Either way, you know how powerful video can be in driving sales, and you're ready to try it out.
With the online presences that are most visible being celebrities, or large businesses, it's hard to imagine that just anyone could build a profitable online community, but guess what? You can!
Humans trust other humans, so the smartest companies don't act like companies at all--they act like people. Human to human. We still need to market our businesses, so how can we do that with the H2H focus?
Not so long ago, some people were teachers, some were service providers, and some were salespeople. These were all different professions. Nowadays, everyone is a salesperson.
A little while back, I was asked what content marketing was and why it mattered. Here's what I had to say!