If video is a good marketing tool (and it is), then live video is a great one. You see evidence of this on the social media sites you visit every day: YouTube and Facebook Live, for example, are leading the way in connecting users with large and small brands.
Why should your business care?
Video bridges the gap between company and consumer, creating the opportunity for intimate human-to-human interaction and the sense that your audience "knows" you. Take a look at these stats from Insivia:
- "55% of people watch videos online every day."
- "59% of executives agree that if both text and video are available on the same topic, they are more likely to choose video."
- "Including video in a landing page can increase conversion by 80%."
- "500 million people are watching videos on Facebook every day."
Live video is one way today's savvy marketers are embracing new strategies for reaching their audiences. Going live creates immediacy and trust, and it shows a vulnerability that makes your company seem human and helps people relate to your brand.
Here are a few ways to use live video in your marketing strategy.
Do a Q&A
Responding to customer concerns builds trust. Don't hesitate to go live to answer a question you receive directly from a potential client, or to answer a question you anticipate receiving. This allows you to dismantle any objections your potential customers might have.
An engaged audience is a buying audience. By addressing your potential customer's concerns in real time, it shows them that you care about how you can help them.
Introduce New Products and Make Special Announcements
Go live to show how your new products work. Your audience will feel your excitement about the latest updates. You can also make live special offers, which makes your audience feel special and lucky if they catch the video and can take advantage of a discount. It encourages them to pay attention to your page and new videos in case you make similar offers in the future.
Conduct Interviews and Influencer Outreach
Buyers don't just want to hear from you: they want to hear from experts and other people like themselves who use and love your product. An interview with someone who is a leader in the industry will reflect positively on your company, as will feedback from your many happy customers.
Encourage Instagram, YouTube, or Facebook Live videos of your customers using your products. Give a shout out to those users and feature them on your own social media sites.
Share Your Events Live
Not everyone can attend every launch, presentation, meeting, or other events, but live video is the next best thing. Start notifying your audience in advance, so they can make plans to tune in. It can be enticing for your audience if you have a surprise or a special offer for those who attend live instead of catching the replay.
So, could live streaming be your fast-pass to a successful marketing strategy?
There's no reason why not. It's important to take advantage of the latest popular technology to spread the word about your brand and connect with your audience. If you need more ideas, advice, or technical assistance, simply book a meeting below.