We live in a world of instant gratification. People have a shorter attention span and if they aren't engaged quickly enough, they'll move on to the next product or service provider. This is where videos come into play.
Videos are just the greatest!
Videos are the greatest because they are so versatile: You can post to various social media sites, your own website, or create advertisements that can play on various streaming sites. Videos WILL bring eyes to your products and services, and those eyes are often attached to a wallet.
Your marketing strategy must contain video content if you want to succeed in the digital age.
Video is breaking through, BIG!
Video is an increasingly powerful way to communicate your brand story, explain your mission statement, and build relationships with your current and prospective customers. According to HubSpot "43% of people want to see more video content from marketers and 51.9% of marketing professionals worldwide name video as the type of content with the best ROI."
Are you, or your marketing manager, still on the fence about utilizing video as part of your strategy? Here's a wonderful graphic created by Vidyard that gives you 16 reasons to start investing in video immediately. You can see it below.
If you're still unsure about using video, then we need to talk. I know, you have reservations but don't let them come between you and your marketing success.
Contact me, and let's have a chat about how you could use video in you marketing and sales efforts.