Many of us has gotten used to receiving instant gratification - Social media likes, blog shares, and image favorites. The instant gratification -syndrome has had an unlikely side effect. Starting something new, like a podcast, has become much harder.
See, not only does "something new" take a lot of time (yeah, results are rarely instant), but there are no guaranteed wins. And, especially for those who want and need the instant wins, long wait is not a great sounding option
I don't generally believe in shortcuts, but I'm sure that there are certain "best practises" to follow to make the ride a bit smoother. That's why I interviewed someone who has many successful podcasts under his belt. Inbound Agency Journey, Inbound Sales Journey, Happy Client Show, and Agency Toolbox to mention few.
He also used them to grow his startup. Here's my interview with DoInbound's Ryan Herman.
Here are a few thoughts from the interview:
Understand your audience
Everyone has (or at least should have) a couple of ideal buyers. Why do they matter when doing a podcast, you may ask? The answer is simple: If you want your message to sink in, you have to know who is listening. And what problem are you solving for them.
By solving problems, your ideal customer will find you. Every one of us starts our buying journey from Google. We put in the most "symptom" descriptive search terms and see what happens. If you have done you homework properly, it's your message that will come up first. Once you got them hooked on your content, it's inevitable that they turn into a customer.
Always, I mean, Always offer value
There is no way around this - You have to put your listeners first. You have to make sure to walk the extra mile and give them something of value every time. In other words, people are too busy to take time out for something that is not relevant to them.
Real marketing pioneers are always testing. They find things to “fix” where there’s nothing to fix. What makes the pioneers truly remarkable? They document each step and each change thoroughly
Once you remove the guesswork, you'll find your work to be much more fruitful - You're always going to be one step ahead of the customers.
Testing will also help you identify what resonates with your audience. This helps you to build more momentum.
And there’s more!
Batch your production
Scripting and rehearsing your episodes ahead of time makes the production much more efficient. Don't go into the studio unprepared.
If you're well prepared, you can record anywhere from 5 to 10 episodes at a time. Make your time count!
Write a synopsis for extra SEO
By writing short recaps from the most important bits of your podcast, you’ll gain a lot of additional benefits anywhere from SEO to more shares on social media. Some call them show notes; some call them blogs. You can call them whatever you want, but make sure to do it!
Cross-promotion might sound like a no-brainer. It's still worth a mention. It'll increase your reach and most likely you'll accumulate more hype to your show. Make sure to customize your message according to the channel, though.
Document your progress and see what works and what doesn’t. Also, think about why you’re doing this in the first place. And once "the why" is clear to you, make sure that you set your goals and metrics accordingly.
Find exciting guests
Inviting influential people to your show helps you to gain interest beyond your followers. Worried about asking them, don’t be! People are more open for interviews than we think.
Put the tips mentioned above into a good use and start planning your podcast today. Podcasting is gaining a lot of momentum, and like in Ryan's case, it can be an excellent way to earn new customers.
Psst! If you have some great podcasts in mind, please, share them in the comments.