Working in sales is not easy because of the preconceptions that people have about the field.
Even though many salespeople think that the extreme hustle-lifestyle is their fast-pass to sales success, science tells another story.
Great results require you do more than just the occasional "How do you do" handshake and random small talk. Here's how to follow-up the right way!
This isn't easy to hear, but the human mind is weak and predictable. We have built-in tendencies that are difficult to override, and when you know the right tricks, you can use this to your advantage.
We live in a world of instant gratification. People have a shorter attention span. If they aren't engaged quickly, they'll move on to the next product. This is where marketing and branding videos come into play.
55 percent of companies are unclear on what effective content marketing even looks like. They make mistakes like these.
How can a salesperson create a memorable, personal, and insightful first experience for your potential customer?
We've grown accustomed to speed. We want instant results, and that goes double on the internet. You can't afford to impede your potential customers with a website that is overwhelming or confusing.
We have this tendency, when creating content, to want to sound smart. We mix in fancy words alongside industry jargon, and we think that will make us more appealing and more credible.
If video is a good marketing tool (and it is), then live video is a great one. You see evidence of this on the social media sites you visit every day: YouTube and Facebook Live, for example, are leading the way in connecting users with large and small brands.
You've done your research. Maybe you even saw my last blog post about the growth of online video.Either way, you know how powerful video can be in driving sales, and you're ready to try it out.
With the online presences that are most visible being celebrities, or large businesses, it's hard to imagine that just anyone could build a profitable online community, but guess what? You can!
Humans trust other humans, so the smartest companies don't act like companies at all--they act like people. Human to human. We still need to market our businesses, so how can we do that with the H2H focus?
Testaa markkinoinnin tietämyksesi hauskassa testissä.
Not so long ago, some people were teachers, some were service providers, and some were salespeople. These were all different professions. Nowadays, everyone is a salesperson.
Anna arvoa omalle ajallesi. Käytä aikaa sisällön hiomiseen timanttiseksi, mutta älä tuloksettomaan jahkailuun ja tuskailuun.
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